Bringing physical and digital together with TAS Remote Teller
TAS Remote Teller allows bank customers to carry out all the operations traditionally carried out in the branch with the teller and get in touch with a remote bank operator to enhance the bank-customer relationship thanks to technology.
An automated counter where you can carry out banking operations and speak remotely with an operator. It is TAS Remote Teller, a solution at the centre of a pilot project within one of the major Italian banking groups. The goal is to offer an automated branch, which allows you to supervise even remote areas, reducing costs significantly compared to a traditional branch. «Without however renouncing the quality of the service, the possibility of cross-selling and generating empathy and trust in the banking customer – says Valentino Bravi, CEO of TAS. By reducing branches to save costs, there is the risk of losing quality, because the branch is increasingly distant from the customer. At the moment this solution is being tested at some pilot branches of one of the major Italian banking groups and the extension of this model to other branches is also planned».
The customer talks to the operator via video
With a view to a hybrid evolution of bank branch models, the Remote Teller adapts to unattended branches: simple sitting rooms are enough to ensure privacy and comfort for the customer, characterized by the bank’s brand identity, of course. But it also finds a place in already manned branches, to streamline traditional operations and allocate the offices to other consultancy or value-added activities. «The customer who enters the branch authenticates himself with his payment card at the counter – explains Bravi. In front of him he will therefore find a maxi screen, or even more than one, where he can get in touch with a remotely connected teller, who will follow him in all the traditional operations that are carried out at the bank teller, through simple steps and a video monitoring». The TAS Remote Teller solution offers a very wide range of accessible services, covering more than 95% of the operations that are usually carried out at a bank branch.
More trust, more cross selling
The advantage is therefore to offer the same quality of service provided in presence. But by reaching customers in unmanned areas and also activating cross-selling strategies by leveraging the bank-customer relationship, even if remotely. «The possibility of speaking with an operator generates empathy and allows tellers to better understand the needs of the customers they are following – underlines Bravi. It can therefore happen that you intercept and have to respond to new customer needs: the solution therefore allows you to pass the connection to another operator, specialized for example in mortgages, or investments. A relationship of trust is generated with the operator, as well as with the bank, precisely thanks to the technology, favouring customer retention, as well as the sale of new products”.
The launch of the pilot with an Italian bank
TAS also announces that a pilot project has started with one of the four major Italian banks. The goal is to bring the Remote Teller to the branch and extend this new model to various branches in the area. «Within 2 months we integrated our solution – explains Bravi. Naturally it is a customizable tool on the needs of the bank and can also be integrated through the API interfaces».
The future evolution: the shared branch
In the future, this technology could also allow banks to review their real estate strategies: think of a bank branch in a shopping centre or at a hospital. Or, again, within spaces shared with other players, banking and non-banking. «Beyond the regulatory limits, the evolution we are starting to think about is that of the shared branch, like a multi-bank store – concludes Bravi. There are a series of problems to overcome, such as cash management, but it would certainly allow banks to reduce costs, creating shared areas, where an assistant who takes care of receiving customers is sufficient”.
Accelerate the digitization of payments
TAS has created a series of end-to-end solutions for digital payments, which allow banks and e-money players to digitize payment management, also launching innovative solutions: from payments through digital wallets, up to PagoPA. «Furthermore, our Global Payment Platform (GPP) integrates with any type of payment and offers a series of advanced services, security for example – declares Bravi – but also advanced analytics solutions and anti-fraud systems» TAS also manages the world of POS services, ATMs and advanced counters. «The latter are ideal tools for people who are familiar with monitors and computers or portable devices – Bravi said. But the basic functions are so simple that, according to our surveys, they are also used by the more mature clientele who are reluctant to use digital devices. In case of difficulty, they can always contact the teller, who will be connected and will supervise the processes at each step, just like at a traditional bank teller”.
Author: AziendaBanca by G.C “TAS. Lo sportellista da remoto, per unire fisico e digitale”
English Translation by TAS
